You hear that? It's the sound of change, and it's coursing through the marketing world not unlike that iconic flash of Armour Yellow and Signal Red that's been known to roar down the ol' transcontinental at diesel speeds.
Yeah, yeah - we have a blog now. Sure, we're booking new clients. And of course, we've perfected our homemade Caramelina+Vanilla Beana Classic Iced Cream™ recipe. But that isn't the "change" we're talking about. Our change is so much change-ier than that. We're changing marketing. We're changing markets. We're changing perceptions. And there's nothing we can think of that excites us more.
For being a fairly young industry, ours is already getting a tad bit clingy to tired traditions and all-too-common practices that usually end in the client being treated like a second-rate hooker in a town full of protestants (hey, no judgement). We're changing things with every job we complete, and our clients tell us it looks a whole lot like a win-win every time we do. But don't take our word for it. Keep reading, and you'll see for yourself.
We suggest you hunker down and get used to the noise, because just like the Union Pacific, we're here to shake things up for the long haul. Oh, if you ask real nice, we may just share some of our homemade Iced Cream with you.